An LG phone with a rollable display is currently being prototyped for a 2021 launch, a report from Korea said. The device is called “B Project” internally. The phone will feature an OLED screen that’s rollable at the sides and can be expanded when needed. LG already launched a rollable TV, but making a rollable smartphone will be a much more difficult task when it comes to durability.
There may be light at the end of the tunnel in all of this LG smartphone strategy madness thanks to a daring “B Project” design that’s supposedly coming next year. That’s a phone with a rollable screen, and the code name has nothing to do with the fact that LG’s mobile division posted 20 straight quarters of losses so far.
B Project will be a phone unlike anything in the business so far, a phone that sounds so futuristic that it is hard to take seriously given where foldables are right now. As a reminder, the launch of phones with foldable displays has been anything but smooth, and that’s because of the foldable part. Glass tech isn’t in a place that would allow vendors to make devices featuring screens as sturdy as traditional smartphones. The Ultra-Thin Glass on Samsung foldables is so fragile that the Fold 2 will not be able to support a stylus. Then there’s the hinge mechanism, which can allow the ingress of debris or dust particles in some of these phones, even the new Z Flip.
With that in mind, B Project will have a rollable display, according to The Elec, and the phone will be launched next year. The phone is named after the company CEO Kwon Bong-seok, the report notes. Velvet was previously codenamed “Cayman Islands,” and the horizontal phone is called “Wing.” A flagship coming in the first half of 2021 is called “Rainbow.”
Sadly, there’s no point getting too excited about B Project for the time being. Not to mention that phones with rollable screens will probably be even more expensive than foldables. All that R&D and manufacturing won’t be cheap.
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